LogicJunction’s LJWay solution can be used to address many different types of hospital visitors for
the task of hospital wayfinding. Below are three of the most common types of visitors that
hospitals will encounter, along with their needs and expected behaviors. You can see how LJWay
can be useful to improve the patient experience for all three types in their navigation of a hospital’s
For People Who Plan Ahead
People who plan ahead tend to be organized and will often prepare for their visit in advance using
resources available online. For instance, people who plan ahead will likely print their airline
boarding passes out at home several nights before their trip. These same people would take a
similar approach to a hospital visit; they will access any available hospital maps from their
computer using the web address from the appointment reminder they received in the mail or via
email. Using LJWay, patients can pre-plan their entire visit door-to-door. We have the ability to
integrate directly with the appointment reminder, which can help those patients who plan ahead
feel in control of their visit. Our system will give them complete directions with a walking map of
the hospital as well as full driving directions via Google Maps that will show any potential side
street difficulties. They will also receive directions to the parking lot closest to their appointment,
as well as approximate walking times for navigation within the hospital. Once at the hospital, they
will have these instructions with them. Typically, they will arrive punctually for their appointment
with extra time to relax.
For People Who Don’t Plan Ahead
People who don’t plan ahead tend to wait until the last minute to look at directions. In this
scenario, that would mean waiting until they’re on the grounds of the hospital before trying to
locate their destination. They might arrive in the lobby of the facility, see a line of people waiting
for help and try to locate their destination using a building directory. Often such directories might
list a room number and/or even a wing or building name, but typically they will not provide
information about how to get there. In this case, a nearby LogicJunction kiosk will attract this type
of person via the on-screen avatar, which will interact with this person via the kiosk’s touch screen,
using multiple basic questions. A map and instructions will be generated, and they can be printed
or sent to this person’s iPad or smartphone. The kiosk can display a hospital event calendar and/or
a reminder about the hospital florist’s opening hours. Should a visitor wish to interact with the
kiosk in a different language (such as Spanish), this can be accommodated, as well.
For People Who Need Assistance
There are also people who may need assistance, such as people who are not users of personal
technology devices or people with disabilities such as vision limitations, which prevent them from
reading small text on the screens of smartphones or other personal devices.
For instance, imagine a senior person who has been dropped off in one part of the hospital for
testing. They may need help finding a specific location within the hospital where their test results
can be picked up. This type of person may not own or be familiar with devices such as iPads or
smartphones. In a case like this, a member of the hospital staff can assist this person using LJWay
by printing out a map and directions for them. This allows them to continue to do their job, without
having to call an assistant or another staff member to walk the person in need of assistance to
their next location. It also ensures that every staff member has access to the most up-to-date
location of every department in a hospital’s constantly changing environment.
It’s important to remember that a sizable percentage of visitors to many hospitals are seniors.
Their patient experience can be improved when one takes into account their possibly limited
experience with technology or lack thereof. Providing technology that can work with smartphones
and other personal devices, having the capability of printing tangible directions and deploying
kiosks with large-screen avatars are all positive steps that can be taken toward assisting each
segment of a hospital’s visitor demographic.