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Case Study

Merging physical elements and digital technology into an effective, affordable, and sustainable wayfinding strategy

In collaboration with our partner, PATHWayfinding, we helped St. Luke’s Bethlehem incorporate digital signs and interactive directions into their wayfinding strategy.

St. Luke’s Bethlehem


St Luke’s interior sign system was outdated and poorly maintained. An expansion in the late 70’s resulted in a linear orientation to the campus with competing primary entrances on two levels of the facility. A recent exterior sign program identified the entrances as “A” and “B” and had been publicized for patients and visitors.




The new wayfinding program separated St. Luke’s Bethlehem into three zones for easier circulation. The PATH standard sign system was implemented to provide clear, concise organization of the facility at each entrance, and clearly communicate the entrances, and the level change.

LogicJunction implemented digital wayfinding as a part of the project.  Designing digital maps that matched the interior signage helped create a consistent experience for patients and guests. The digital maps were turned into an interactive web-based experience providing users the ability to pre plan their visit from home, or request walking directions at the hospital via a kiosk.

An overview of the solution can be found on PathWayfinding’s website.



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