Transitions: the key to seamless wayfinding experiences
From talking with our users, we know a big part of finding your way indoors involves “transitions”: the important pieces of a journey that help you get from Point A to Point B. For example, taking an elevator to change floors or walking across a skyway between buildings are indoor transitions. Still more transitions occur when starting your journey from an offsite location and traveling to an indoor destination. In the most recent release of our Web Plus platform, we focused on adding new features to help users with traveling to (and from) a facility, creating a more seamless wayfinding experience.
01 | Driving, Rideshare, Transit, or Walking Directions
In this release, you can now get directions to (or from) a street address and access travel options like driving, hailing a rideshare (such as Uber or Lyft), public transit, or walking to a destination. And to help users make a seamless transition to a facility, we not only provide recommendations like where to park (when driving) but also which entrance to use once you arrive. The recommended arrival points eliminate guess work and help patients reach a destination faster.
According to Health Outreach Partners’ Rides to Wellness 2017 Report, “25% of missed healthcare appointments are a result of transportation barriers,” making integration with rideshare services important for patient access to your health system.
02 | Integration with GPS Platforms
Hand-in-hand with transportation options is a feature for our mobile users: seamless integration with the most common navigation apps, including Google Maps, Apple Maps, and Waze.
When using the wayfinding directions on your smartphone, enter a street address as a starting (or end) point. If the address is outside of the facility, you’ll be presented with app options that are programmed to help you arrive at the optimal parking area and/or entrance based on your destination. Once you reach that point, you can pick up where you left off with turn-by-turn directions to your destination. And when it’s time to leave, you can reverse your directions to travel home without having to re-enter information.
The Web Plus mobile interface gives you the ability to provide interactive mapping technology to your users with integrated GPS options.
03 | Overall User Experience Updates
In addition to enhancing the transitional parts of the wayfinding experience, we also made several additional updates to the UX/UI of our browser-based navigation platforms:
- Automatic map rotation: Indoor maps now automatically rotate as you step through each segment of your route, making it easier to navigate and orient on mobile devices.
- Improved map zooming: Refinements to the underlying mapping technology make it easier to see the map on each floor, while also providing users with more zoom controls when viewing a map.
- Updated arrival and departure points: When traveling to (or from) a facility, the point where you enter (or depart) can be just as important (if not more important) than your destination. In this release, our customer support team has invested the time to improve arrival and departure point data to make sure travel routes are as short as possible.
- Interface refinements: From making more room for the map on a smartphone to eliminating extra steps (and clicks) when generating directions, the interface is even easier to use.
- Better Marketing and SEO: Our clients now have more tools to directly promote their wayfinding apps, while SEO improvements make it easier for potential users to discover the service.
With more and more healthcare organizations committing to improving the patient experience through efforts such as linking rideshare services to automated appointment reminders, a fully integrated wayfinding system is key to differentiation. And in order to make the experience truly seamless, it’s imperative to consider each step of the patient journey, especially the transitions along the way.