Versatile Wayfinding Systems Encourage Adoption
How Brigham and Women’s Faulkner Hospital’s BWFH Maps app and wayfinding website are making navigation easier for everyone!
The goal of every healthcare-focused wayfinding system is high engagement so that all patients and visitors experience the benefits of easier navigation to-and-from the hospital. However, everyone’s situation is different, which is why it’s important for you to develop a versatile wayfinding system that adapts to the needs of your community.
Most recently the BWH iHub and Marketing teams at Brigham and Women’s Faulkner Hospital collaborated with LogicJunction to launch their newest mobile experience called BWFH Maps. The mobile app, a free download for iOS and Android users, expands wayfinding coverage beyond signage, employees/volunteers, and their wayfinding website, and puts wayfinding technology in the hands of nearly every smartphone user.
Brigham and Women’s Faulkner Hospital is a great example of how using a versatile wayfinding system, like LogicJunction, helps you provide users with hospital mapping technology that meets the needs of their circumstances.
Benefits of Mobile Wayfinding Apps
More than 70 percent of American’s use GPS navigation apps daily which has fueled the demand for indoor navigation systems in many industries, including healthcare.
Indoor navigation apps provide automated, GPS-like experiences to users as they travel through indoor spaces. In general, hospitals are ranked as one of the most complicated public spaces to navigate, making mobile wayfinding apps highly sought after to improve the patient experience.
For example, a patient might need help arriving at their appointment in Radiology or finding something to eat in between appointments. Using the BWFH Maps App, patients can use the directory search or type in keywords to find what they are looking for on campus. The indoor map of the hospital is shown and automated route guidance begins when they use the Map It button.
The BWFH Maps app can be downloaded from the App Store and Google Play.
Mobile apps can also deliver location-based content to users as they travel throughout buildings on campus. App users can be notified about lunch specials, events, and provided recommended content related to their appointment, such as FAQs.
Beyond real-time navigation and location-based capabilities, mobile wayfinding technology also gives health systems the ability to deliver a unified wayfinding experience to their community, connecting facilities, doctors, departments, and amenities across the network. Typically, wayfinding capabilities can be delivered as a wayfinding-focused mobile app, like BWFH Maps, or integrated into a broader patient-focused mobile experience using LogicJunction’s SDKs.
Benefits of Wayfinding Websites
While the population of smartphone owners is nearing 90 percent, many still prefer not to engage in app-based experiences, especially low frequency users. That’s why it’s important for wayfinding capabilities to be integrated into patient appointment workflows and accessible via web-based software.
Brigham and Women’s Faulkner Hospital utilizes Medumo’s Care Tour platform to send email and text alerts to patients. Appointment notifications include a link to in-hospital directions using a mobile-friendly, wayfinding website. If users prefer to use BWFH Maps app, they can download it using the prompt on the screen.
Wayfinding websites offer flexibility to users who prefer not to download an app.
Web accessibility is also important when designing a versatile wayfinding system because it expands coverage to hospital employees and volunteers, giving them the opportunity to deliver clear and consistent directions to patients and visitors when they are asked for help. Front-line teams often add a bookmark to their desktop with their department selected as the starting point. When someone asks for help, they enter that location into the destination field and generate a custom itinerary for that can be printed or emailed.
Versatile wayfinding systems provide a consistent experience across multiple platforms and often lead to higher engagement and adoption. To-date, nearly 10,000 patients and visitors have received help finding their way around the hospital. That number will only increase with the launch of the BWFH Maps app in July 2019.
Mobile wayfinding apps and web-based wayfinding experiences are key elements of developing a versatile wayfinding system that focuses on patient needs and engages them in the experience. The work that Brigham and Women’s Faulkner Hospital has done to pioneer the use of wayfinding technology in the healthcare industry continues to pave the way for other organizations. We’re excited for the new chapter that the BWFH Maps app has opened and eager to see the value it provides to the Faulkner community.